It’s finally here!
Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The event is set to kick off on Wednesday morning at 7:00 a.m. CEST.
Research Access is a media sponsor of the event, and I will be “live blogging” during both conference days, Wednesday and Thursday. Check Research Access regularly for real-time updates from the conference.
Here are some of the things I’m looking forward to most in Amsterdam:
Wednesday
- Ray Poynter of Vision Critical serving as chair on Day One of the conference; I only know Ray from his social media and NewMR work, so I’m looking forward to hearing his wisdom in person.
- Vivek Bhaskaran of Survey Analytics and Ken Peterson of Ipsos Loyalty kicking off the conference with a case study of how Ikea implemented mobile market research.
- Betty Adamou of Research Through Gaming giving examples of gamification around the world.
- A panel discussion of the effects of the SoLoMo (social / local / mobile) convergence on market research, with representatives of Greenpeace, the Danish Broadcasting Corporation, and Forrester Research.
- Edward Appleton of Avery Dennison providing insight on the client perspective on mobile research.
- The after-hours event organized by The Research Club (sorry, I won’t be live blogging the party!).
Thursday
- Decipher‘s Kristin Luck giving tips on converting existing studies to mobile.
- A roundtable discussion of the role of trade organizations, with representatives of ESOMAR, MOA, BAQMAR and MMRA.
- A presentation on mobile research in Russia from Mikhail Zarin of Mobiety and Artem Tinchurin of Tiburon Research.
- A session from Elias Veris of Insites Consulting on mobile MROCs.
The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. I’m composing this post on my iPad in the Dublin airport (on a layover en route to Amsterdam). In fact I’m fittingly going “laptop free” for the conference, with only my iPad and iPhone (it’s going well so far, but I’m very glad I brought my Bluetooth keyboard!).
Let me also thank my friend Lenny Murphy of GreenBook, who was slated to chair the conference but had a late change of plans. Lenny, you will be missed in Amsterdam, but you will certainly be here in spirit. Thanks for your tireless work in organizing this conference.
About Dana Stanley
