Stick It to the Boss

Stick It to the Boss

Editor’s Note:  The RomiCast series is brought to you by Research Access and Metavana.

In minute 15 of the first episode of new podcast from Romi Mahajan, the celebrated marketer has some pointed advice for researchers:

“Every single employee…needs to basically stick it to the boss.  They need to say, ‘Hey boss, it’s simply not all about my making money for this company in the short term.  It’s about my building a sustainable process and product for the long term.  And I’m going to build a network of my own, maybe through personal contacts, so that I can solve problems for this company quicker and so that I can help others benefit from the knowledge that we’ve gained.'”

That’s the kind of bold thinking you can expect from Research Access’ new audio series, “RomiCast with Romi Mahajan.”

I’m excited to announce that Romi has agreed to a series of interviews exclusive to Research Access exploring his highly original and thought-provoking take on the worlds of research and marketing.

In this first episode Romi explains a new concept he is proposing for the market research industry called “cooperative market research.”

Romi proposes a paradigm shift moving away from competitive and even collaborative interaction among market researchers toward a new level of sharing and problem-solving he terms cooperative market research.  He cites examples of cooperative in areas such as scientific discovery in the 20th century as he describes a new construct for the way people and entities in the market research world can interact.

Romi takes on the established order in big market research (Big MR), whose innovation-stifling closed hierarchies he describes as having little defensibility in the era of network intelligence.  He describes Big MR as too focused on intellectual property and ill-equipped to handle the data acquisition/data analysis/intelligence creation function that should be at the heart of the discipline.

To change this, Romi says, we need to think about cooperative market research.

This is a “must listen” event, folks.  You’ll never think the same way about market research again.

Click this link to download RomiCast Episode 1 from iTunes.

About Romi Mahajan

Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author.

His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing: most recently, "To Thine Own Self: Honesty in Marketing".

A prolific writer and speaker, Mahajan lives in Bellevue, WA, with his wife and two kids.


  1. Michael Hollon says:

    Thanks for giving me a new thought – “cooperative market research.” I’d like to do my part as a 20 year veteran of market research to make this sort of thing happen. But I need to understand how my employer who pays my salary and tries very hard to compete against companies that employ fellow researchers, who I would potentially be cooperating with, will go for this sort of concept. ‘just wondering

  2. Good podcast and agree with the thesis. If I may add: cooperation (in general, and not just in MR) has an element of empathy which makes you contribute in a more meaningful manner than when you merely collaborate — collaboration is not much more than adding one piece to a puzzle without too much care and concern for the larger good.

Speak Your Mind