Market Research is Beating Marketing Research

Market Research or Marketing ResearchIn a recent post I posed a question: “Which term do you prefer: market research or marketing research?” In it I gave readers a chance to vote on which term they prefer, or to choose “no preference.”

As of this writing, with 27 votes, “market research” is beating “marketing research” 56% to 30%, with 15% choosing “no preference.”  Full disclosure: I cast my vote for “market research.”

This is all well and good, but I’d like to see some more results before coming to any conclusion.

Please “weigh in” (cue rimshot) on the “market research” vs. “marketing research” MicroPoll, which I’ve re-embedded below, as well as in the comments section at the end of the post.

About Dana Stanley

Dana is the Editor-in-Chief of Research Access.


  1. Danjoe55 says:

    You’re kind of biasing results now, aren’t you?

  2. Perhaps, but I have confidence that marketing/market researchers of all people can resist my influence and make an independent decision.

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