Market Research Buzzwords and the Hype Curve

BuzzwordsIn Episode 2 of the Research Life Podcast, we have two special guests:  Jeffrey Henning, CMO of Affinnova and Andrew Jeavons, President of Survey Analytics.

Andrew, Jeffrey and I discussed a list of buzzwords in market research, and attempted to place each on the Gartner Hype Curve.

Our buzzwords came from a list published by Research Magazine of the top 10 buzzwords on Twitter from 2011 using the #mrx hashtag.

  • Mobile
  • Gamification
  • Analytics
  • Innovation
  • Communities
  • Social Media
  • MROC
  • Co-creation
  • Shopper
  • Behavioural

We added in an additional 4 buzzwords which could be trending in 2012:

  • Passive data collection
  • SoLoMo (social / local / mobile)
  • Network intelligence
  • Big Data

The Gartner Hype Curve

This podcast was a lot of fun.  Have a listen by clicking over to the Research Life Podcast page on iTunes, and be sure to subscribe in order to get future episodes.

Let Jeffrey, Andrew and me know what you think by writing in the comments section below.

Click this link to get the podcast on iTunes.

NOTE: If you cannot access this episode on iTunes, use this link to download the episode directly.

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About Dana Stanley

Dana is the Editor-in-Chief of Research Access.

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