Satmetrix Reveals Social Net Promoter Score

The big news from the opening day of the Net Promoter Conference yesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore.

Net Promoter is an approach to customer satisfaction measurement.  The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis.

The announcement seems to have gotten significant attention so far, including a nice writeup from Mashable, which likened the SparkScore a “Klout score for brands.”

Coming soon on Research Access will be my interview with Satmetrix CEO Richard Owen, and conversations with Metavana’s CEO Michael Tupanjanin and the brains behind the SparkScore, Metavana founder and renowned physicist Dr. Minh Duong-van.

Photo Credit

About Dana Stanley

Dana is the Editor-in-Chief of Research Access.


  1. Dana Stanley is a great event writer and insightful interviewer

  2. Research Access and Huffington Post will be the main players and leaders of this exciting business

  3. Thank you, Dr. Minh!

  4. Sounds great!

  5. The space is hotting up. This, PeekAnalytics, Autonomy. Good :)


  1. […] Dana Stanley, our head of marketing has been at the Net Promoter Conference in San Francisco and posted the following report (reprinted from Research Access) […]

Speak Your Mind