Satmetrix Reveals Social Net Promoter Score

The big news from the opening day of the Net Promoter Conference yesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore.

Net Promoter is an approach to customer satisfaction measurement.  The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis.

The announcement seems to have gotten significant attention so far, including a nice writeup from Mashable, which likened the SparkScore a “Klout score for brands.”

Coming soon on Research Access will be my interview with Satmetrix CEO Richard Owen, and conversations with Metavana’s CEO Michael Tupanjanin and the brains behind the SparkScore, Metavana founder and renowned physicist Dr. Minh Duong-van.

Photo Credit

Related posts:

  1. Net Promoter Conference February 2-3, 2012
  2. The ABCs of CSAT
  3. The Dilemma of Social Media Measurement
  4. Check your Microsoft Hohm energy efficiency score
  5. Searching for Meaning on the Social Web
About Dana Stanley

Dana is the Editor-in-Chief of Research Access.

  • Minhsp3

    Dana Stanley is a great event writer and insightful interviewer

  • Drminh

    Research Access and Huffington Post will be the main players and leaders of this exciting business

  • Dana Stanley

    Thank you, Dr. Minh!

  • NK

    Sounds great!

  • Comobo

    The space is hotting up. This, PeekAnalytics, Autonomy. Good :)

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