Mobile Market Research Trends, Part 4: HTML5

html5On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 4 of the webinar, which covered the topic of HTML5.

Esther Rmah LaVielle

Esther Rmah LaVielle

Esther LaVielle: All right, let’s go ahead and move on to the next thing, which is HTML5. And how would this benefit mobile market research? I’m going to go ahead and let Chad start.


Chad Bhandari

Chad Bhandari: Yeah, I think what I would like to focus in on is basically say that we are a software company, a technology company. And our goal is to make sure that we allow all the tools that are necessary to collect data for market researchers. So the way I see it is that surveys are all about distribution, or research is all about distribution in the sense that the more people you can reach in the form factors that people interact with today, the better it is because you’re going to collect more data. That’s a fundamental that I have.

And HTML5 really is a testament to that belief really because what HTML5 five allows us to do is while we have apps for the four major platforms; HTML5 allows us to reach other platforms that we may not have apps for. And even in the cases where we do have apps on mobile devices for a quick survey, HTML5 can come in pretty handy. So for QR code based scenarios, for example, if the respondent does not have an app installed, HTML5 essentially is a mobile, optimized survey solution. So really, it’s about reach and it’s about making sure that respondents have access to form factors that they are accustomed to using.

Romi Mahajan

Romi Mahajan

Romi Mahajan: I don’t think anyone could say it better than what Chad just did. HTML5 is going to allow us to deliver value and exchange value with people on the devices of their choice in the context of their choice. And there is no more powerful statement about its power as a technology-enabling platform and the power of what’s being called SoLoMo, social/local/mobile. People are bandying that about, but there’s something very profound about what HTML5 allows or, let’s say, what it powers. So I’m not a technologist, but again, Chad said it best. It’s allowing people to use the device and context of their own choice.

Esther LaVielle: Very cool, very cool. I like that, SoLoMo, I haven’t heard that one. So that’s very neat. I will definitely keep that in my pocket. All right, so let’s go ahead and move on to a really fun topic that I really like getting to which is mobile ethnography.

That’s it for Part 4: HTML5.  The upcoming installments will cover the following topics: mobile ethnography and hyperlocal surveys.

Click This Link to Get the Webinar Video and Slides

About Dana Stanley

Dana is the Editor-in-Chief of Research Access.

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