Market Research or Marketing Research?

QuestionMark

I recently heard someone express frustration at the widespread use of the term “market research” instead of “marketing research.” It wasn’t the first time I’ve heard this opinion, but it has been a while. The argument goes something like this: we are researching marketing initiatives. Therefore what we do is “marketing research.” Markets are for […]

Webinar: Mobile Field Data Collection on iPads and Tablets Using SurveyPocket

ipad-people-watching

It’s no secret that iPads and other tablet computers are changing the way people interact and communicate. Did you know they are also changing the way we collect data? In market research, many field teams are replacing pencil and paper with electronic tablet devices. Others are evaluating their options for doing so. Have you heard […]

An Oscar Tribute to a Market Research Pioneer

Oscar

Usually when I watch something like the Academy Awards, it’s an escapist pursuit. Believe it or not, I do stop thinking about research from time to time. However, during last night’s Oscar ceremony, I was pleasantly surprised to see someone from the market research industry honored. Sadly, it was in the montage of people who […]

Think Beyond iPad for Tablet Surveys

OSLogos

Researchers, when you read about companies equipping their employees with iPads, I know you’re dreaming about beautiful, feature-rich, touch-based surveys for the B2B market.  In fact, this type of tablet-based survey is already being done today by the likes of SurveyPocket and others. You need to start thinking beyond just the iPad, though.  The corporate […]

Is Mobile Market Research Growing Up?

Is Mobile Research Growing Up?

Is 2012 the year that mobile market research grows up? If you follow the money, the answer is yes. I read with interest a recent summary on ESOMAR’s RW Connect of a report by Cambiar Consulting on 2011 capital funding in the market research industry. Cambiar’s Simon Chadwick summarizes the key trends in capital investment […]

“I Have A Research Idea”

AccessToon20120221

This Access Toon was inspired by the webinar I moderated today on the topic of Big Data.  One of the points discussed was that market researchers need to move beyond the traditional skill set in order to meet the challenge and opportunity of Big Data.  That got me thinking about the fact that, with some […]

Introducing the Research Life Podcast

Research Life Podcast

I’m proud to announce a new feature at Research Access:  the Research Life Podcast. The subtitle of the Research Life Podcast is “Where Data Meets Life.”  In each episode, we’ll feature several examples of interesting news stories relating to data and/or survey results and talk about them.  The idea is to have a fun discussion […]

What is “Big Data,” and What Can I Do About It?

Big Data

There are a lot of buzzwords out there in market research, and Big Data is one of them. I’ve been hearing that term everywhere. I’m proud to announce that Research Access is partnering with GreenBook to bring you a webinar to help you understand Big Data. This is the first in a series of webinars […]

Mobile Market Research Trends, Part 6: Hyperlocal Surveys

HyperLocal Surveys

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 6 of the webinar, which covered the topic of […]

Mobile Market Research Trends, Part 5: Mobile Ethnography

mobile ethnography

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 5 of the webinar, which covered the topic of […]