This weekend I watched the new American movie version of The Girl with the Dragon Tattoo, based on the first book of Stieg Larsson’s trilogy.
I’ve read all three books and seen the Swedish movies, which were very well done, and I was looking forward to the American version. Director David Fincher did the story justice and created a beautiful-looking film. I felt Rooney Mara‘s performance as Lisbeth Salander was Oscar-worthy, and Daniel Craig did a very fine job portraying Mikael Blomkvist.
As I was watching the protagonists search frantically, it occurred to me that they had something in common with any good researcher and any good marketer. They were trying to find the right data!
Lisbeth Salander is a hacker who specializes in getting information by any means necessary. Mikael Blomkvist is a journalist who can dig deeper than any other.
They had an important question that needed to be solved. They had an overwhelming amount of information to sift through. And they had very little time in which to find the answers.
That sounds like just about every research and marketing project with which I’ve been involved!
Most importantly, they were super-motivated to scour their environment for the right information. Granted, the stakes were much higher in the movie than they are in our daily lives, but I do feel the most important quality for any researcher and any marketer is a strong sense of curiosity.
The best of us become slightly obsessed with our task and will overturn any stone to find the truth. Kind of like our movie heroes.
So when you watch or read The Girl with the Dragon Tattoo, feel proud that in your own small way, you’re a badass too.