The ABCs of CSAT


Later this week I’ll be attending the Net Promoter Conference in San Francisco.  I’m really looking covering this event for Research Access. Customer satisfaction (or CSAT) measurement is a highly specialized, but vitally important, part of the research world.   Yet I think there are many researchers and marketers who aren’t terribly familiar with the ins and outs […]

The Super Bowl of Research


The Super Bowl is huge in every way, even when it comes to market research. It is by far the biggest sporting event in the U.S.  Perhaps more significantly, it is annually the highest rated television program. The contest is preceded by two weeks of sheer, unadulterated hype.  It’s not just the sports networks and […]

Check Out the Research Access QR Code Gallery

QR Code Gallery

Research Access may be the single best resource for information about how to use QR codes in market research.  Here’s a link to all our articles on those little (not always) black and white scannable codes. Now we’ve taken it a step further.  Presenting the Research Access QR Code Gallery. Because we write about QRs […]

Game Over. Let the Tablet Surveys Begin.


There’s some stunning new data on tablet computer and e-reader adoption in the U.S. from our friends at the Pew Internet & American Life Project. According to the center’s director, Lee Rainie, “the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January”.  E-reader […]

Was Steve Jobs a Genius about Market Research?


When Apple founder Steve Jobs died a few months ago, there was an unprecedented reaction to the death of a business leader. In the week or so after his death, there was a huge amount of online conversation about Jobs, much of it in the form of tributes and an outpouring of sentiment. I personally […]

Net Promoter Conference February 2-3, 2012

Net Promoter

I’m really excited to let you know I’ll be attending the Net Promoter Conference in San Francisco on February 2-3, 2012. I’ve wanted to attend a Net Promoter event for some time now, but this is my first time doing so, and I’m really looking forward to it. You can expect continuing coverage of the […]

Webinar: Mobile MR Trends & SurveySwipe Demo


SurveySwipe is hosting a complimentary webinar on Monday, January 30th, 2012 at 10am Pacific / 1pm Eastern. The webinar title is “Mobile Market Research Trends and SurveySwipe Demo.” Part One – Mobile Market Research Trends In the first part of this webinar, marketing expert Romi Mahajan and SurveySwipe co-founder Chandika “Chad” Bhandari will discuss the […]

Meet Quizlet: Social and Gamified Studying


My son, who started high school in September, is “enjoying” a rite of passage this week; he’s taking his first set of mid-terms. Come to find out, flashcards as a study tool may soon go the way of the Sony Walkman. Enter Quizlet. My son had a huge list of vocabulary words to learn.  He […]

A Primer on the 4 Data Types You Can Collect in Your Market Research


Making a business research questionnaire is no big deal, but making one that successfully derives the information that is actually required by the business to improve its practices is something not every person can do. One of the things that help make an online survey more effective is the understanding of the different types of […]

iPads! Get Yer iPads Here!

Stack of iPads

[Editor’s Note:  This post was originally published on the SurveyPocket blog.] SurveyPocket is such an awesome system for mobile field data collection, that we wish any researcher could use it anytime they’d like. However, the sad reality is that some projects require more than just a couple of tablet devices. Not everybody has a stack of […]