Market Research Trends 2012
The world of market research has experienced tremendous change over the last few years. Last years’ trends of mobile surveys and analyzing social media chatter have evolved to higher levels that now include gamification; turning the feedback process into a fun and engaging experience as well as the growth of private panels and communities that can provide on-demand feedback within the hour!
Join us for a free webinar on Wednesday December 14th at 10:00 AM PST where we will explore the top trends that will impact how you will gather information and make decisions in 2012.
SurveyAnalytics is proud to be a part of this free live webinar featuring panelists: Romi Mahajan, CMO of Metavana, Leonard Murphy, CEO of Brandscan 360 and editor in chief for the Greenbook Blog, and Vivek Bhaskaran, founder of SurveyAnalytics. This will be a discussion style webinar where our speakers will share their opinion on what trends to look for in 2012, and audience member are encouraged to ask and share opinions as well.
In this fast paced session, we’ll be exploring:
- 2012’s top research trends that have influenced how we collect feedback
- Resources where you can see examples of these trends in action.
- Tools that you can use today to get started
Register today for this exciting discussion to discover how your peers are leveraging insight into defined opportunities to innovate via today’s technologies for tomorrow’s research!
About the speakers:
Romi Mahajan, CMO of Metavana
He comes to us from Microsoft where his last role was WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation. In this role, Romi focused on growing the Digital Marketing business for the company as well as helping define Microsoft’s increasing role in Internet Business.
Before this stint at Microsoft, Romi Mahajan was founder- President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors. Prior to founding KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008.
During this first tenure at Microsoft, Mahajan spent over seven years in the company’s US business where his last role was as Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.
A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year. In addition, he has been published prolifically in the Technology press.
Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin.
Leonard Murphy, CEO of Brandscan 360
Leonard Murphy is a seasoned and respected market research industry leader with an entrepreneurial drive. He has been called a visionary and am renowned as an innovator.
His credentials include:
-Editor in-Chief, GreenBook Blog, GreenBook Research Industry Trends Study, GreenBook Newsletter atGreenBook Marketing Research Directory
-Chairman at 2011 & 2012 Chairman & Co-Producer of Market Research in the Mobile World Conference series
-2011 Chairman, 2012 Co-Chairman at IIR Market Research Technology Event (formerly TDMR)
-Co-Host at Radio NewMR & Advisory Board Member at NewMR Virtual festival
-Event Advisory Board Member: Qualitative Consumer Research and Insights 2011 at Merlien Institute
-Board of Advisors at InsightPool, Kontrol, Decooda, and Market Research Global Alliance
-Principal at LMC Group Consulting
Vivek Bhaskaran, founder of SurveyAnalytics
Vivek Bhaskaran is the founding member and CEO of Survey Analytics, one of the industry’s leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.
He has played a pivotal role in the Survey Analytics journey. In 2008, Survey Analytics made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.
Puget Sound Business Journal recognized Survey Analytics as one of the 100 fastest-growing private companies in Washington State.
Vivek completed his primary education in India before moving to Russia and then US. He holds a Bachelor’s Degree in Computer Science from Brigham Young University, Utah.
- The GreenBook Research Industry Trends (GRIT) Study is Now Available
- Sentiment Analysis Firm Metavana’s New CMO, Romi Mahajan: An Interview
- Updates from the Technology Driven Market Research Conference
- Release of the GreenBook Industry Trends Report
- 6 DIY Marketing Research Trends You Can Put in Your Marketing Plan