Market Research Trends 2012: Part Six – Mobile Sampling and Mobile Ethnography

mobile phones

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the sixth and final part of the webinar, a discussion of mobile sampling and mobile […]

Market Research Trends 2012: Part Five – User Experience

UX

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the fifth part of the webinar, a discussion of user experience. Here is a list […]

Market Research Trends 2012: Part Four – Social Monitoring and Panel Communities

Magnifying Glass

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the fourth part of the webinar, a discussion of social monitoring and panel communities. Here […]

Market Research Trends 2012: Part Three – Network Intelligence

LinkedIn Network

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the third part of the webinar, a discussion of  network intelligence. Here is a list […]

Market Research Trends 2012: Part Two – Consumerization

people

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the second part of the webinar, a discussion of consumerization. Here is a list of […]

Market Research Trends 2012: Part One – Gamification

BadgeFarm Badges

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.  Today we bring you the full text of the first part of the webinar, where there was a very interesting discussion of the hot […]

Cosmo-Style Quiz: How Does Your Internet Marketing Stack Up?

Cosmopolitan Cover November 2011

Cosmopolitan Magazine has been in the survey business as long as any organization I know. For as long as I’ve been standing in supermarket checkout lines they’ve been posing, er, interesting questions on their cover. Sure, these quizzes are not actual surveys; in fact, to the best of my knowledge the results are never even […]

25 Ideas to Free Your Mind for Mobile Market Research

Human Brain

One of the best features of mobile surveys is that often they offer the ability to collect data in the situation being measured. It is notoriously difficult for respondents to self-report behavior post hoc. Using mobile devices to collect data in the situation being measured will in many cases yield better data. Surely there are […]

QR Too Far?

Access Toon, December 20, 2011

Here at Research Access we love QR codes. I’ve been thinking about them a lot lately.  So much so that I was inspired to draw this holiday themed cartoon imagining how I could easily go too far when it comes to those little black and white codes. I hope you enjoy it!

We’re Here, We’re QR, Get Used to It

Research Access QR Code

On a recent United Airlines flight I was reading Hemispheres, the in-flight magazine – something I am wont to do as I wait for the go-ahead to turn on my iPad. As I scanned the magazine (and read an interesting interview with comedian Amy Poehler, by the way), I noticed quite a few QR codes […]