Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?

This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011.

(By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…)

Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) in a mobile survey environment.

Enjoy!

Related posts:

  1. Will Smartphones Save the Survey ?
  2. Why Panelists Abandon Surveys
  3. QR Code-Enabled Mobile Surveys: An Example
  4. Agile Market Research – Are Smartphones the Answer?
  5. The Impact of Moving Offline Surveys Online
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About Dana Stanley

Dana is the Editor-in-Chief of Research Access.