This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011.
(By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…)
Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) in a mobile survey environment.
Enjoy!
About Dana Stanley
