Survey Analytics is pleased to report that our recent poll of King County, Washington voters called the outcome of the State of Washington’s liquor privatization initiative with a high degree of precision.
Our political poll marks an exciting and innovative, new approach whereby public opinion researchers, public affairs firms, political consultants and political campaigns themselves can cost-effectively and efficiently take the pulse of the electorate.
Back in late October through early November, we invited likely voters residing in King County and Seattle to weigh in on various ballot measures, candidates and other matters. One of the most prominent issues on the November 8 General Election ballot was Initiative 1183, which will privatize the sales and distribution of liquor.
A total of 2,001 likely King County voters took part in our survey. When asked how they would vote “if the election were held today,” 61% said yes and 33% said no, with 6% undecided. In the actual election results, 60% of ballots cast voted for the initiative and 40% against. A match-back analysis of the survey sample suggests that those who participated were closely representative of the King County electorate, in terms of party affiliation, gender and age.
Unlike full-blown telephone surveys typically used by pollsters, our unique approach can be fielded within minutes and produce meaningful results within hours. Complete cross-tabulation data and topline results are available immediately. A complete analysis of our survey and its results is coming soon.
Note: For more information on this survey, check out this post on the SurveyAnalytics Blog: “Voter Panels – a real-world application in predicting outcomes of voter initiatives.”