Black Friday Smartphone Showdown: Brick and Mortar vs. Online Retailers


Editor’s Note:  This post was originally published a few days before “Black Friday” on the Survey Swipe blog. This “Black Friday” is shaping up to be the most contentious yet.  Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last […]

Focus Groups are Dead: An Interview with Mike Volpe, HubSpot CMO

Mike Volpe

Editor’s Note:  I recently attended the Social Media FTW (For the Win) conference where HubSpot‘s Chief Marketing Officer, Mike Volpe was a keynote speaker.  During his talk, Mike contrasted the analytics HubSpot gives marketers with traditional feedback, using focus groups as an example.  I caught up with Mike afterward to get his further perspectives on market […]

4 Kinds of Survey Error: Sampling, Measurement, Coverage and Non-Response

family feud error

There are 4 generally-accepted types of survey error.  By survey error, I mean factors which reduce the accuracy of a survey estimate. It’s important to keep each type of survey error in mind when designing, executing and interpreting surveys.  However, I suspect some of them are more ingrained in our thinking about research, while others […]

Meet the Data Triplets: Data, Metadata and Paradata


There are three sorts of data, and very often you need all three to understand and use the data you collect from your survey. Here are the three sorts: 1. The Data. The data is the data, that is the actually numbers, codes or open ended text that the respondent enters into the survey. There […]

Ipsos Loyalty and Survey Analytics Strike Mobile Deal

Ipsos, Survey Analytics

We at Research Access are admittedly big fans of mobile market research.  That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty. To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market […]

Liquor Privatization Initiative Accurately Pegged by Pre-Election Online Survey


Survey Analytics is pleased to report that our recent poll of King County, Washington voters called the outcome of the State of Washington’s liquor privatization initiative with a high degree of precision. Our political poll marks an exciting and innovative, new approach whereby public opinion researchers, public affairs firms, political consultants and political campaigns themselves […]

Sentiment Analysis Firm Metavana’s New CMO, Romi Mahajan: An Interview

Romi Mahajan

Romi Mahajan is a well-known technology marketing speaker and expert; he serves on a variety of advisory boards and speaks at over a dozen industry events per year.  He most recently served as the Worldwide Director of Sales and Strategy for the Digital Marketing and Search team at Microsoft.  Prior to Microsoft, Romi was founder […]

Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?


This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) […]

How to Use Facebook for Market Research Surveys


It’s an understatement to say that there’s tremendous interest in using Facebook for market research.  Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies […]

QR Code-Enabled Mobile Surveys: An Example


                      [Editor’s Note:  this post was originally published on the Survey Analytics Blog.] My friend Scott Liang from Parametric keeps telling me – the quicker you collect feedback from the Point-of-Transaction, the better the recall and quality is. While I have absolutely no way of […]