About Srivats Srinivasan

Srivats Srinivasan is founder and CEO of Nayamode, a digital marketing agency using smart technology to power rich creative. He can be reached at [email protected], and more info on Nayamode is available at http://www.nayamode.com.

  • Michael Hollon

    Thanks for your thoughts Srivats. Real time surveys conducted as a consumer is in the midst of a purchase decision or service experience would be a huge step forward for market research surveys. Traditional surveys are done out of context. Real time surveys would almost certianly bring about a merging of the customer service function and research surveying.