I was speaking earlier with Dror Ben-Ishay, CEO of Intlock, a Tel-Aviv based company that has built some amazing marketing extensions to Microsoft’s ubiquitous SharePoint platform. His is a small but fast-growing company that will undoubtedly be successful in the marketplace. What was remarkable, though, is that he is building the company to leverage the HUGE investment in R&D that Microsoft makes. Instead of trying to re-invent the wheel, he’s basically closing the “last mile” between a software platform and the needs of a Marketer.
Bravo.
More of us need to learn from this. There is opportunity everywhere. In the MR community, we help others assess the size of markets but we don’t help them clear the last mile. Thinking aloud, I wonder if an intrepid Research Access reader could start a company (call it Last Mile MR) and focus on closing the yawning gap between data/intelligence and real-world results.
When you find an opportunity, it’s important to seize it. You seize it or you cede it. End of story.
So, again, who is up for the challenge? Let us know and if the idea is good, we’ll feature you on Research Access!
About Romi Mahajan
