Resources from Market Research University

A few weeks ago, we told you about Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU.

In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have posted some additional resources from the training session:

  • Diane Hagglund, of Dimensional Research, has shared fantastic B2B project management insights here: LINK.
  • Michaela Mora, of Relevant Insights, has shared a generous post on her market research project management tips: LINK
  • Greg Timpany has provided a script of his tweets, here: LINK.
Be sure to avail yourselves of their expertise! This is terrific material, and could be of use to any market research professional.
While you’re at it, you may also want to take a look at another recent post from MRXU contributor Michaela Mora, entitled, “Survey Tools Race to Improve User Experience.” It offers a great look at how online research tools are making major enhancements to leverage developments in new technology (including text selection, heat maps, etc.). Definitely worth a look.
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About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

Comments

  1. Thanks so much for sharing this link. I was away for this event and can’t wait to catch up.

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  1. […] at Research Access, they held an all day program called  Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research […]

  2. […] at Research Access, they held an all day program called  Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research […]

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