QR Codes Still Kicking

A few months ago, we talked about how QR codes were poised to change the market research industry. Or perhaps, how the time for QR codes had already come and gone. Well, whether they’re the revolutionary technology that so many have claimed them to be or not, they’re definitely still alive and kicking!

A new study from comScore shows that 14 million people in the United States – some 6.2% of the total mobile audience – scanned a QR code in the month of June. The report also showed that QR code users are particularly popular among males (60.5%), between the ages of 18 to 34 (53.4%) who have a household income in excess of $100,000 (36.1%).

Where are these QR codes found? Magazines and newspapers top the list (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).

So what’s your verdict? Have you used (or do you plan to use) QR codes as part of a marketing or research campaign? Have you had any success with them, or has their time already come and gone? We want to hear your thoughts, here in the comments or via Twitter (@researchaccess).

About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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