The Great Data Privacy Debate: A Summary

[Editor's Note: The  following post by Tamara Barber was originally published by and is syndicated with permission by The GreenBook Blog.] Recently, Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper [...]

McDonald’s: The Masters of Gamification

[Editor's Note: This post was originally published on our sister site, GameAccess.com.] McDonald’s has been using Gamification long before us bloggers started talking about it. They’ve been using Gamification for nearly 25 years and considering we didn’t even have mobiles back then, they must have spent a lot of time and money creating their paper based [...]

Fundamentally Speaking: Back To The Basics in Marketing Research

ABC Blocks

In marketing research, we are frequently faced with getting answers faster and for less investment. In the current business climate, we have become all too familiar with the term“doing more with less.” During a recent NY / Philadelphia MRA conference, we heard repeatedly that it is not only the marketing research supplier facing these issues but also client [...]

Where Do Consumers Get Their Information? Anywhere.

Using smartphones

There are more information sources for consumers than ever before. We’ve certainly moved well beyond newspapers, magazine, encyclopedias (encyclo-what’s?) and other traditional information sources in favor of every variety of Internet source – websites, social media, blogs, and of course, Wikipedia (that’s more like it.) But we’ve also completely broken a long-standing variable – where [...]

Free Webinar: How To Set Up a Panel Management Solution in 30 Minutes

hands up

Panel management solutions are popping up everywhere, giving companies quite a bit to explore. What keeps many from getting startet, though, is that it may seem too difficult to learn, too time-consuming, or that to much seems dependent on the software company, which may slowing down the panel debut. With MicroPanel, a new solution from [...]

QR Codes Still Kicking

A few months ago, we talked about how QR codes were poised to change the market research industry. Or perhaps, how the time for QR codes had already come and gone. Well, whether they’re the revolutionary technology that so many have claimed them to be or not, they’re definitely still alive and kicking! A new [...]

Resources from Market Research University

MRXU

A few weeks ago, we told you about Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU. In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have [...]

Upcoming Webinar: Taking on the Great Privacy Debate

Privacy

Privacy exists at the center of the next great debate as the information age continues to evolve. More and more information, especially information of a personal nature, is being shared in public forums (from Facebook and Twitter to shopping profiles to market research studies and more.) But as more information is shared, even though it’s [...]

Pottermore: Gamification gives you more – A case study

pottermore-pic-300x164

[Editor's Note: This post was originally published on our sister site, GameAccess.com.] The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of course has made JK Rowling a bob or two, but in answer to many peoples hopes, there is more coming from Harry Potter – [...]