If you want to get ahead…

I was in a sales meeting a couple of days ago. We were telling a prospect about our new smartphone interviewing app, SurveySwipe. We were talking about apps and how they are used. There were several “old guys” i.e. over 40 and a couple of younger people (under 40) in the meeting.  For the record I am an old guy – way old. The discussion got on to who uses apps and what they are used for. My point was that apps are the new communication medium, because email is dying fast in the under 40 age group.

The older guys didn’t seem to agree, so I asked the younger guy how many apps he had on his smartphone – his answer was “50 – I think”. This clearly shocked the other older guys, they had smartphones but they used them like phones, not as computers to run apps. Smartphones are not phones. Smartphones are personal computing systems which are now the direct channel to respondents and consumers. And email isn’t going to cut it anymore.

You need an app to be heard today, because apps are what make smartphones seem smart.  Email is becoming increasingly just for business use, a bit like Telex. (Remember Telex ? No? Trust me, you didn’t miss much.) Like Telex, email will fade into an existence as a niche business communication tool. You need an app to get to respondents because each year the young get older and in the same way that email suddenly became THE way of communicating, apps (and social media) are the way to communicate now. Forget email for the under 35’s.

There was a famous psychologist, Annette Karmiloff-Smith, who once said, “If you want to get ahead, get a theory.” I’d say if you want to get ahead, get an app!

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About Andrew Jeavons

With over 25 years in the market research industry, Andrew is a frequent writer and speaker for various publications and events around the world. He has a background in psychology, statistics and software development. Andrew is President of Survey Analytics.

Comments

  1. Betty Adamou says:

    Here here!
    Andrew you’re absolutely spot on. I think the fact that a strong few keep having to say this kind of thing repeatedly for the masses to listen is also quite telling of our industry.
    And it doesn’t stop at Apps, M.R has to look ahead sometimes too and see what’s next. In the future it may not even be Apps something else. Teletext seems so ice-age for us now, but one day Apps might be too.
    Yes, Apps are very much NOW and will be popular for many years I am sure so it’s good to see some companies are setting a good example.

Trackbacks

  1. […] VP (and self-proclaimed old guy) has a fantastic article on Research Access that talks about mobile devices and how they are used by people over 40 and under 40.   At a recent client meeting, he asked […]

  2. […] VP (and self-proclaimed old guy) has a fantastic article on Research Access that talks about mobile devices and how they are used by people over 40 and under 40.   At a recent client meeting, he asked the […]

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