I wanted to draw your attention to a great slide deck on the subject of audience engagement by means of gamification and game mechanics. Unfortunately I haven’t been able to find associated video of the presentation being delivered, but the slides are good enough to share on their own anyway.
In the deck, the author – Chris McClelland of Epic Labs – walks through the benefits of game mechanics when it comes to audience engagement (reward, status, respect, self expression, etc.), along with techniques that can be used to unlock those benefits.
I’ve embedded the slides below. (E-mail and RSS subscribers may need to click through to the full post to see them.)