Zynga Goes on a Shopping Spree

We’ve been talking this past week about the growing trend of gamification, and its impact on markte research. If one needs evidence of this booming trend, they need only look to Mashable’s report earlier this week of social game studio Zynga’s acquisition of DNA Games. This makes for Zynga’s 14th acquisition in just 12 months.

This shopping spree is not exactly shocking, given recent reports that estimate Zynga’s current valuation at $10 billion (yes billion, with a B). And the New York Times sees an IPO in the near future.

Games are big business, and the reason is pretty simple – people love games. Games capture attention, motivate responses, and reward success. It will be fascinating to continue to watch how gaming infiltrates other industries and efforts, including market research. If Zynga’s booming growth is any indication, this is just the beginning.

About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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