What We’re Reading: Mobility, Asking Why, Social Media Research

Normally, we’d be going through our reading list on Monday mornings, but given the glorious (and extended) Memorial Day weekend here in the US, we decided to postpone our reading to Tuesday. So without further adieu, here are some highlights from our reading list this week:

  • Mobilizing Market Research, Part 3 – In this third part of a nine-part series leading up to the Market Research in the Mobile World Conference, Carrie Robbins at the GreenBook Blog details the current uses and benefits of mobile market research. If you need to catch up, be sure to take a look at Part 1: Why Go Mobile? and Part 2: Industry Insights.
  • The Insight of Why – This excellent essay by Matt Ridings of techguerilla challenges the value of simple data in the absence of critical thought – specifically, in the absence of real people asking “Why?”  As Matt says, “…if you simply take data alone, and try to parse it in different ways all you really get is ‘filtered data’.  Useful?  Sure.  Interesting? You bet.  Insightful and/or Meaningful?  That remains to be seen and is arrived at only by human investigation *and* the context of the objective.” This piece is a thought-provoking, quick read. Be sure to add it to your list.
  • What is Social Media Research? – Ray Poynter over at the Future Place blog is in the process of writing a journal piece on the current state of social media research. As part of the process, he’s broken social media research down into 3 major “buckets” and he’s looking for your help and ideas to fill them. Go help him out.

What are you reading this week? Be sure to share your favorite articles/blog posts/chat discussions/etc with us, here in the comments or via Twitter (@researchaccess).

    About Joshua Hoffman

    Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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