Updates from the Technology Driven Market Research Conference

Earlier this week, the Technology Driven Market Research event was held in Chicago. Topics included new mobile research tools, neuroscience platforms, social media analytics and other market research technologies that help capture real time consumer insights. Among many talented speakers were Research Access contributors Leonard Murphy (editor of the Green Book Blog) and Vivek Bhaskaran (CEO of SurveyAnalytics).

One of the sessions that caught my eye was “Social Gaming and Market Researcg: How Zynga Conducts Research 2 Questions at a Time,” presented by Vivek along with Kevin Keeker of Zynga. The complete slides from the presentation are available for viewing and download. (I’m still trying to track down some audio/video.)

Kristin Schwitzer, Editor of the NewQual Blog, did some live-blogging from the event as well. Definitely check out her posts:

Were you able to attend the TDMR event? We’d love to hear about your favorite speakers and sessions!

About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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