One of the most exciting marketing conference in the Pacific Northwest kicks off today: Market Mix 2011. This event brings together some of the most well-known and dynamic marketing practitioners in the country. The range of subjects covered is impressive, from mobile marketing strategies, partnership building and leveraging social media, to career development skills for marketing professionals and cost-effective lead generation approaches.
Along with this innovative programs comes another exciting announcement. SurveySwipe, the new smartphone data collection platform from SurveyAnalytics, is available to all of the attendees to MarketMix 2011. The SurveySwipe is available on the Android and iOS (including iPhone and iPad) platforms, with versions for Blackberry and Windows 7 coming soon. SurveySwipe provides a flexible smartphone survey system with a range of advanced features for realtime data collection. A related product, SurveyPocket allows data collection when users are out of range of an internet connection.
Using the SurveySwipe application, MarketMix 2011 attendees can provide realtime feedback and comments during their time at the conference. Instead of surveys carried out long after the conference has closed, the attendees can voice there their opinions during sessions, break; in fact anytime they like!
Vivek Bhaskaran, CEO of SurveyAnalytics, said “ We’re really pleased to be teaming up with MarketMix 2011. We know it is one of the most prestigious conferences in the Northwest for marketing professionals. SurveySwipe is the ideal tool for this sort of event; it means the organizers can get feedback on how the conference is going in realtime.”