ResearchBase: A New Platform for Sharing Research

From its inception, the mission of Research Access has been to break down the walls of the market research industry; to help practitioners and consumers alike better understand market research practices, and to create transparency in how data is collected and analyzed, as well as what it reveals.

Today, we take the next step in that effort, with the launch of ResearchBase. With ResearchBase, we’re introducing a new platform for the sharing of market research data, including reports, analysis, and raw data. Research Access will leverage ResearchBase to share our own market research studies, but our platform is open to all. Reports, analysis and data can be made available for free, and individual components can also be sold via ResearchBase for flat-rate fees.

We’re kicking off ResearchBase with a free download from our partners at SurveyAnalytics, with their March 2011 Omnibus Study of global opinions. This study was conducted via the web during the week of March 14, 2011, with a sample of 4063 respondents. It covers general opinions of global trends and events (income, optimism, political approval ratings, response to the Japanese earthquake and tsunami, and so on).

ResearchBase Download
SurveyAnalytics Omnibus Study March 2011
[Executive Summary]
[PowerPoint Deck]
[Raw Data]

For questions about ResearchBase, or to learn how you can share your own market research on the ResearchBase platform, please e-mail [email protected].

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About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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