A New Voice in Mobile Market Research

We’ve talked a lot over the past few months about the growing “mobile market research” space. With the continued proliferation of “smart” mobile devices, increased mobile data access, and a striking increase in people’s reliance on mobile devices for the communication (compared with traditional landlines), the need to be able to reach people via their mobile devices continues to grow by leaps and bounds.

Given the growing importance of this topic, we’re pleased to see that one of the leaders in this space, SurveySwipe, has a blog of their own up and running. In one of their first posts, Chandika Bhandari ponders the timeline ahead for mobile market research.

Chandika makes the point that at this stage, it’s not a matter of *whether* mobile market research will become a reality. That’s nearly inevitable. The questions now are more focused on how long it will take, whether the market research industry will embrace the idea or resist the change, and how long it will take for mobile market research to become a profitable venture for MR pros.

Be sure to check out Chandika’s post and let us (and him!) know what you think. What does the near future look like for mobile data collection and market research? Will this trend become mainstream as quickly as its momentum suggests, or are there roadblocks ahead? We’d love to hear your thoughts.

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About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

Comments

  1. Mobile market research is happening in many venues today. Using products such as SurveyOnTheSpot, researches in many industries, including market research, academia, retail, restaurants, transportation and others are using smartphones and tablets to capture on-site insights in real-time.

    For more information please see the blog: blog.surveyonthespot.com
    Industry case studies: http://www.surveyonthespot.com/testimonials/industry-list/

    Free app: http://itunes.apple.com/app/survey-on-the-spot/id335991335?mt=8

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