Can We Stop Arguing Over The “Best” Methodology?


by Ron Sellers Blogs and message boards are a great way to discuss research questions.  Some discussions I’ve seen recently: Is it better to do one long survey or multiple shorter surveys? Is qualitative research or quantitative research more likely to result in usable insights? Should researchers be using CATI interviews or online panels? Are […]

Why Panelists Abandon Surveys


If the greatest challenge of conducting market research is getting a qualified sample to respond to a survey instrument, the second greatest challenge has to be getting them to complete that instrument. In almost any survey any of us have ever conducted, we’ve seen the dreaded “Number abandoned” statistic, describing the number of people who […]

Looking Ahead: What’s Out

Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one […]

The (Digital) Year in Review

Last week, comScore released its 2010 U.S. Digital Year in Review. comScore describes this report as, “its annual report on the prevailing digital trends of the past year and their implications for the future.” There probably aren’t many surprises here for those who’ve been keeping reasonably abreast of the big trends, but there are some […]

Mobility is Evolution. Not Revolution.

On the go

By far, our most discussed topic over the past few months has been mobility. As the number of connected mobile devices (phones, tablets, netbooks, etc.) increases, more and more takes place on the go. Communication, commerce, education, and of course, research! But in a recent article for TechNet Magazine by Research Access contributor Romi Mahajan, […]

Breaking Through White Noise

White Noise

One of the challenges of conducting research by listening to social media channels is the sheer amount of noise that exists around any given topic. Twitter alone sees more than 90 million new tweets per day, and everyone knows that only a fraction of that is what we’d call “legitimate” (once you rule out the […]

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Kristin Schwitzer of Beacon Research has a great write-up over on the Green Book Blog about the lessons learned from the recent Super Bowl XLV Mobile Ethnography study. The study was conducted using the SurveySwipe mobile data collection platform we’ve been discussing (see our post about the study conducted during the State of the Union). […]

Let’s Save Smartphone Surveys: 10-7-140

Surveys have a great new platform: smartphones! We have access (we can get to people pretty much anytime) and identification (we can be pretty sure who is taking the survey).  It’s all for us to screw up. Is the survey industry going to do what it always does? As Betty Adamou pointed out in her […]

Some Prerequisite Reading

I had a fascinating conversation last week with David Boulton, founder of Learning Stewards and an expert of educational and organizational learning systems. Mr. Boulton and I had a lengthy talk about the role of feedback in learning: not only as we grow and progress through traditional educational systems, but also as we move into the business […]

Do It (Yourself) or Die

Regular readers of the Green Book Blog know that I think a lot about the future of the market research industry. I make it my business to follow as much news as possible, network with peers, talk with thought leaders, and collect my own primary and secondary research data on the topic. I do all […]