Will Smartphones Save the Survey ?

January 31, 2011 By 2 Comments

At Survey Analytics, we’ve been a bit smart phone focused recently, due primarily to our recent State of the Union dial test study. As I was testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones.

One thing that is clear is that the smartphone screen has some limitations. Obviously it is not a laptop or desktop monitor sized screen! You have a screen, but it is small. You can’t do anything really complex on the screen with a question in a survey without running out of room pretty quickly.

But this smartphone limitation is a tremendous opportunity for the market research industry. It may mean that the smartphone saves the survey as a way of collecting data in MR.
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Filed Under: Market Research Tagged With: ,

DiscoverText Analysis from the State of the Union

January 27, 2011 By 1 Comment

One of the partners in the SurveySwipe State of the Union mobile study experiment was DiscoverText – a company that does intelligent text analysis of extremely large datasets (i.e. “What are people saying about the State of the Union on Twitter?”)

DiscoverText has released the raw datasets from the text analytics portion of the study. Dr. Stuart Shulman is still working on the visualization of such a large dataset. We’ll provide updates here as his analysis becomes available. In the meantime, the raw data is available at http://discovertext.com/sotu.aspx.

Filed Under: Market Research, Social Media Tagged With: , , ,

The Results Are In – State of the Union Mobile Study

January 27, 2011 By 1 Comment

We told you earlier this week about the mobile research study being conducted about the State of the Union by a group of partners led by SurveyAnalytics, and executed using the SurveySwipe platform. Well, the experiment was a great success, and the SurveyAnalytics team has posted a full analysis, along with the complete dataset.
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Reminder: Join in on real-time State of the Union Feedback

January 25, 2011 By Leave a Comment

Just a quick reminder about yesterday’s post on the SurveySwipe State of the Union Mobile Feedback project. The State of the Union speech is tonight, so this is your last chance to join in! You can check out our post for more details, or just go ahead and download the appropriate SurveySwipe app for your platform to participate:
Filed Under: Market Research, Social Media Tagged With: ,

How DiscoverText plans to monitor social media during State of the Union

January 25, 2011 By 1 Comment

DiscoverText — a service out of the UMass Amherst is planning on monitoring and reporting on the social media chatter around the State of the Union. I just talked to Stu Shulman, the CEO of DiscoverText — who is also a political science professor at UMass Amherst about this. The fundamental concept that DiscoverText will be aiming to showcase and solve will be the ability to gather sentiment data out of the social media chatter.

Here is what DiscoverText plans to do:

  1. Collect all the tweets with relevant hashtags (#obama, #sotu, etc.) during the State of the Union speech tonight
  2. Analyze them using the machine learning models that DT has.
  3. Publish sentiment and directional analysis of the analyzed text data.

We will be posting the data as soon as Dr. Shulman makes it public and available.

Filed Under: Market Research, Social Media

Mobile Polling of the State of the Union

January 24, 2011 By Leave a Comment

Tomorrow night, President Barack Obama will deliver his State of the Union address before a joint session of Congress. Every major political event, but especially a presidential address, is always soon followed by a slew of polling information conducted by media outlets, analyst firms, and so on. We’ll hear news stories that tell us how the President performed, based on the opinion of sampling of a few hundred people.

We all know market research, and those polls can certainly be an accurate representation of public sentiment. But we also know that larger samples equal better data. That’s why I’m following the SurveyAnalytics State of the Union project. This project is a joint effort of SurveyAnalytics, SurveySwipe (a new mobile device research platform), Cooper Strategies, and UMass Amherst.
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Filed Under: Government, Innovation, Market Research, Mobile Tagged With: , ,

Joining Survey Analytics

January 20, 2011 By Leave a Comment

I just wanted to let you know that I have joined Survey Analytics (surveyanalytics.com) as Executive Vice President as of today.

I’m very excited to be joining such a dynamic company which is one of the market leaders in accessible in online survey and analytical tools. Survey Analytics clients include McGraw Hill, Experian, Roku, Career Builder, Texaco, Microsoft, Motorola, Qwest and many other leading companies.

Survey Analytics is fast becoming a leader in the consumer intelligence and “DIY” market research field, with innovative companies such as BadgeFarm.com and SurveySwipe.com, a new smart phone interviewing system.

Vivek Bhaskaran, CEO and founder of Survey Analytics commented:

“We are delighted that Andrew is joining us at this critical new phase of our growth. His experience and insights into the business domain are already proving of incredible value”.

You contact me on andrew.jeavons@surveyanalytics.com .

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The Twitter Fire Hose

January 19, 2011 By Leave a Comment

Have you ever heard of the Twitter “fire hose” or the “sprinkler” ? If you have, you have probably been doing software development work on connecting to Twitter. The “fire hose” and the “sprinkler” are just two of the terms Twitter use to describe the type of connections you can make to Twitter with an application. As the name implies the Firehose is everything anyone tweets anywhere, and very few companies need or can cope with the volume of data that is produced. Most applications filter or search the stream for hashtags or keywords or users. Absorbing the full force of the global twitter population is not for the meek. According to ComScore there were 25 billion tweets in 2010. That’s a lot of anything.
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Follow-up: Slides and video from SurveySwipe Webinar

January 17, 2011 By Leave a Comment

Just a quick follow-up to last week’s webinar on data collection with mobile devices: the slides and video from the presentation are now available for on-demand viewing:

Slides:

http://www.slideshare.net/bubek/surveyswipe-webinar-jan-11

Video:


http://bcove.me/6vom3jub

We’d love to hear your thoughts on this presentation, as well as on data collection with mobile devices in general. Please be sure to leave them in the comments below, or reach us on twitter at @researchaccess.

Filed Under: Events, Innovation Tagged With: , , ,

Three Public Relations Resolutions for 2011

January 13, 2011 By Leave a Comment

Every January I take a look at how I can fine-tune my work, who I am, and just take note of my world.  As part of that process, I was recently chatting with some of my colleagues about professional integrity, our role as Publicists, and what risks every PR professional should take.  I offer you a list that blends everyone’s ideas and these are by no means the only resolutions one can embrace!!  Please add more to this list!

Happy New Year!

  1. Be ethical. Period.
    • On January 3rd 2011, the The Public Relations Society of America (PRSA) submitted commentary to the Word of Mouth Marketing Association (WOMMA) annual Ethics Code review.
    • PRSA crafted it’s first code of ethics in 1950 and ethical business practices are still the number one obligation of its members.
    • Fire a client if their strategy impacts your credibility or ability to represent them. (Make sure you do it in a nice way!)

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Filed Under: Public Relations Tagged With: , ,
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