Breaking Down Data Silos with Ross Mayfield of Socialtext (VIDEO)

As we’ve walked around the show floor at Enterprise 2.0 this week, a few clear themes are emerging: activity streams, adding social layers to business processes, and breaking down data silos. Standing at the intersection of these themes, we found Ross Mayfield, President and Co-Founder of Socialtext.

We had the opportunity to sit down with Ross for a quick discussion about Socialtext, and how it’s surfacing data and breaking down silos within an enterprise organization using social tools. Here’s what he had to say.

As you can see from the video, I also wanted to chat with Ross about a concept called Bar Camp. Earlier in the week I was able to observe as Ross facilitated a Bar Camp here at Enterprise 2.0, and to me it seemed very much like “Crowdsourcing Live,” where participants get to suggest ideas, the gathered group gets to vote, add, remove, combine, and the result is an ad-hoc conference for the sharing of ideas, designed completely on the fly by the gathered group. I found this to be a fascinating format for the exchange of ideas, and I want to thank Ross for sharing the experience with us, along with some terrific information about Socialtext!

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About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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