This week at Enterprise 2.0, we had a chance to catch up with Dr. Leslie Fine, Chief Scientist of Crowdcast. Crowdcast is essentially an internally-focused market research tool that leverages a crowdsourcing approach to gain insight into the collective intelligence of your employees. In other words, employees can vote on questions posed by others in the organization. (“When will we be ready to ship our product?”, “Will we hit our sales goal?”, etc.)
Leslie was kind enough to walk us through a demo of Crowdcast. Check it out.
We think this is a terrific application of the crowdsourcing approach to research, particularly because it’s directly applied to a business question in realtime. If any of you have used Crowdcast or similar packages in your organization, we’d love to hear about it in the comments.
Our thanks to Leslie Fine for taking the time to talk with us at Enterprise 2.0!