Where’s the News?

Nearly half of American adults (49%) now get their news primarily from the internet according to an online news survey conducted by Gather, Inc. Additionally, 78% of the respondents also said that when they shared what they had learned on the news that they proliferated the story through social channels like blogs, Facebook, Twitter, etc., underlining the importance that social media plays in the news.

Usually, most Americans (more than 70%) read only a single article about a news story and move on. It is not common practice to compare perspectives or points of views. Whether you agree with this practice or not, there is, however, a small percentage of the population that considers themselves to be “news junkies” that will tear through a variety of different posts and articles. These are the folks that are most likely to pick up a newspaper or find news in another format apart from online surfing.

Where do you get your news these days? More importantly, where are your customers and sample populations getting their news? Has the answer to either of those questions changed how you share information with your core constituents? As always, we want to hear from you. Leave your thoughts and opinions in the comments below.

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About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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