Marketing is a global business. That’s all there is to it. As the Internet becomes a primary means for people to build connections to others, the world shrinks, and businesses must think with a global perspective. As a result, market research must be a global effort as well, ensuring that insights and opinions we collect reflect global views.
Of course, a global approach also means a multilingual approach, and that can present a challenge. In order to help, we’d like to draw your attention to a free webinar, this Tuesday, October 5th, 2010 at 9am Pacific (12pm Eastern), that discusses techniques for localizing international and multilingual surveys.
Some questions webinar will address include:
- How do you prepare your English language survey to ease the localization process?
- How can you be sure that the data collected will accurately represent your international markets?
- How will you know that your translated surveys are culturally appropriate?
- What are some common pitfalls to avoid?
Free Webinar: Localizing Your International & Multilingual Surveys
Tuesday, October 5th, 2010
9am Pacific (12pm Eastern)
About the presenters:
As Director, Global Client Solutions at Language Intelligence, Lisa Pietrangeli works with clients to develop internationalization strategies for all stages of the content development process, including authoring, terminology management, XML implementation, translation and output finalization. Her experience working in many areas of the business, including project management, resource selection and management, localization consulting, quality management and management of the localization project management staff, allows her to approach translation challenges from diverse perspectives. With this insight, Lisa is able to help clients streamline their process, allowing them to set the stage for higher quality translations with increased consistency, quicker turnarounds, and better cost efficiency. Lisa holds degrees in Art History, Spanish, Italian and certification in American Sign Language. She has been with Language Intelligence since 2000.
Esther LaVielle is the Chief Education Director at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group. http://www.surveyanalytics.com