An Introduction to Choice-Based Conjoint

Choice-Based Conjoint is the most popular conjoint technique used in market research today, and for good reason. Yet, if you’re new to market research, it may be a relatively new concept to you. In order to help overcome this hurdle, Research Access contributor Nico Peruzzi has put together this extremely helpful introductory video, which in under 10 minutes, provides a recent history of choice-based conjoint, discusses things end-users of conjoint need to be aware of when planning a conjoint project, and introduces the latest conjoint method called Adaptive Choice-Based Conjoint.

Our thanks to Nico for this particularly valuable contribution benefiting those who are just beginning their market research education. For an overview of the Conjoint concept in general, as well as background information on a variety of other market research concepts and techniques, be sure to check ou the Resources section of Nico’s website.

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About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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