Organizing Research: Spotlight on Corengi


We came across an interesting new start up this week called Corengi. The news came to us by way of one of our senior contributors, Vivek, and we thought it was worth spotlighting. Corengi (short for “clinical options research engine”) is a website that allows patients to find out which clinical trials are clinically appropriate for […]

Free Webinar: Learn How to Conduct a Conjoint Analysis Study in 1 Hour

Our apologies for the short notice, but we wanted to be sure to draw your attention to a free webinar happening tomorrow, Thursday October 28, 2010 at 9am Pacific (noon Eastern), entitled, “Learn How to Conduct a Conjoint Analysis Study in 1 Hour.” Research Access contributor Andrew Jeavons will be presenting. This is sure to […]

Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy […]

How to Use Polls as Part of Your Market Research Plan


Polls are an outstanding way to collect feedback and engage with your audience.  Polls have become more popular for two specific attributes: first — they don’t take much time.  You can read a poll and answer a poll in less than 10 seconds and that increases response rates.  The second reason is that polls often […]

Market Research Planning – What Every CEO, Business Owner, and Entrepreneur Should Know

Today businesses are looking to get ahead.  Innovation is a part of most entrepreneurs personalities… they love to think, solve problems and invent more efficient means to arriving at solutions.  To be successful you have to know your market and develop a plan in order to accomplish your goals.  Market research can help you get there and […]

How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups

School of Fish

Focus groups are probably the most important, yet most overlooked component of a market research plan.  Having a group of people in a room where you can watch their body language and watch their subtle reaction to questions, topics and situations is priceless when it comes to deciding which directions you will take with your market […]

Not All Advocates Are Created Equal


According to a report by Forrester Research, the key to winning effective brand advocates who can promote and advance your brand is tapping the audience of Mass Influencers. Forrester Research reports that there are three influencer categories, which are Social Broadcasters, Mass Influencers, and Potential Influencers, but that Mass Influencers are the best for a […]

How to Set Marketing Research Goals and Objectives


In a previous post, I laid out a marketing research plan.  The first steps of the marketing research plan was setting goals and objectives.  You might think that this is a same-old, same-old process.  But it isn’t.  I’m going to approach this in a different way that will get you better results. Begin with the END […]

Free Webinar: Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance

Hey folks- We wanted to give you a head’s up on another free webinar coming up next week, on Tuesday, October 19th, 2010 at 9AM Pacific (12noon Eastern). This webinar, covering the MaxDiff Scaling method, will be presented by our own Nico Peruzzi. Register for free here: And here’s a description of the event: Maximum […]

An Introduction to Choice-Based Conjoint

Choice-Based Conjoint is the most popular conjoint technique used in market research today, and for good reason. Yet, if you’re new to market research, it may be a relatively new concept to you. In order to help overcome this hurdle, Research Access contributor Nico Peruzzi has put together this extremely helpful introductory video, which in […]