Something to Tweet About

Twitter users are some of “the most influential online consumers,” according to a study by ExactTarget. Twitter users compose a relatively small portion of the online audience, only accounting for 14.6% of total internet users, however, Twitter users are also active, digital evangelizers who blog, comment, evaluate, and praise companies or products. As Morgan Stewart of ExtactTarget stated, “what happens on Twitter doesn’t stay on Twitter.”

Staying connected to the Twitter audience is actually a very useful practice and most Twitter users are there to stay informed and get updates about the company that they follow (over 38%). After that, Twitter followers are looking to receive discounts, get notified of sales, receive free samples and coupons, and generally stay apprised of all brand promotions. That’s the content that they’re looking for, so hopefully, that’s the content that companies will serve up.

How are you using Twitter as part of your social media strategy? Building a following isn’t necessarily the hardest part – staying connected is. What’s your approach? And how are you learning from your customers via Twitter? We’d love to hear your thoughts in the comments below.

About Joshua Hoffman

Joshua Hoffman is Technology Specialist at Microsoft and a frequent contributor to Research Access.

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