This is a bold prediction, but I think I can make it safely: the iPad will change the Field Survey business forever by killing the paper survey once and for all. I recently penned my thoughts on this topic in Research Magazine.
Here is my synopsis:
- Field Surveys / Mall Intercept is needed – 75% of all purchasing decisions are made in-store
- They are expensive/low margin business – so any gain in technology will add to the bottom-line.
- iPad – it’s sexy, it’s cool, it’s connected, all of which makes getting respondents easier, as well as more efficient.
So throw away the paper-clip – get an iPad and run a survey on that!
Here is a link to the full article: