Paper Surveys are Finally Dead

This is a bold prediction, but I think I can make it safely: the iPad will change the Field Survey business forever by killing the paper survey once and for all. I recently penned my thoughts on this topic in Research Magazine.

Here is my synopsis:

• Field Surveys / Mall Intercept is needed – 75% of all purchasing decisions are made in-store
• They are expensive/low margin business – so any gain in technology will add to the bottom-line.
• iPad – it’s sexy, it’s cool, it’s connected, all of which makes getting respondents easier, as well as more efficient.

So throw away the paper-clip – get an iPad and run a survey on that!

Here is a link to the full article:

http://www.research-live.com/comment/will-the-ipad-kill-the-paper-survey?/4003283.article