Last week, Research Access contributor Vivek Bhaskaran told us why he thinks that paper surveys are dead. His point (as always) was spot-on: the prolific spread and decreasing cost of mobile devices, combined with the benefits we get from collecting data in electronic form (ease of collection, immediate analysis, the list goes on…), means it won’t be long before using paper to collect market research data simply makes no sense.
Today I’d like to draw you’re attention to another approach that supports Vivek’s premise. IdeaScale, an industry leading in crowdsourcing platforms and software, recently released a casestudy about the OpenMaps iPhone application. OpenMaps leverages the IdeaScale crowdsourcing platform to gather user feedback directly from within their iPhone application.
“We collected feedback via email, Twitter and GetSatisfaction too, and still do. The IdeaScale iPhone widget was simply supposed to be an experiment. It turned out to be a hit as we received much more user feedback than before. It seems people really like giving feedback right from within the application.”