Research TV : Interview with Tim ‘O Conner – Ashworth College

I met up with Tim a few weeks ago and probed him on his views on integrated marketing, data collection and market research. Tim is one of the few CMO’s with very hands on practical knowledge and can talk to you about brand development as well as regression analysis to determine how to hire sales staff.

He had a very interesting story on how he use regression analysis to determine what attributes are needed for sales staff – he knew who his top performers were and he used a quick survey to determine the factors!

Interview embeded below (if you are on RSS or Email – please click on the link to view the Video)

About Vivek Bhaskaran

Vivek Bhaskaran is the President and CEO of Survey Analytics.

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