Ever been playing Hold-em and pretty much know you are being had but still bet because you feel pot-committed? Even though you really don’t “run the numbers” as well as Phil Ivey (duh) you know it’s worth limping in because of the small chance of winning big because the pot is loaded.
Okay well I’ll assume the answer is yes and get to my point, which is a question really.
Are you ever “pot committed” in Marketing, i.e. should you ever continue a Marketing campaign even though you don’t think it’s going well because you have already committed a ton of resources to it? And if so, under what circumstances?
Personally, my mind is split on this issue. My heart says “no, give it up,” but my brain asks how practical it is to walk away when you have already committed massive resources coupled with the fact that the audience reception could change and the campaign could potentially be if not a success then not a failure either.
Where do you stand?
About Romi Mahajan
