Internet users continue to spend more and more time surfing online video. comScore released the results of their May 2010 U.S. Online Video Rankings which showed that 183 million U.S internet users watched some form of online video over the course of May. It also showed that YouTube (among other Google properties) accounted for 43.5% of the market.
This is good news for YouTube, of course, but it also means that more and more eyeballs are looking to the internet for another video viewing source. In fact, the study also showed that nearly every internet user is now watching some form of online video (85% of the total U.S. internet audience). That’s a good chunk of the digital audience. Hopefully marketers are paying attention to this trend and adding it to their digital strategy.