Yeah well WE told you so

July 13, 2010 By 1 Comment

If in Vienna Talleyrand said “Europe, unhappy Europe” then today we should say “Ad-based digital publisher, unhappy ad-based digital publisher.”

I mean come on. We predicted this on Research Access months ago.

Read this from adage today:

http://adage.com/digital/article?article_id=144884

And read this from Research Access from APRIL!

http://researchaccess.com/2010/04/the-enduring-cpm-and-its-discontents/

Pay special attention to this paragraph:

So while the CPM is not dead, most publishers are slowly killing the C. In attempting to relentlessly expand their audiences, they hurt their own businesses and simultaneously provide watered-down coverage for their advertisers.

Hey industry, tsk tsk!

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About Romi Mahajan

Romi Mahajan is Chief Marketing Officer of sentiment analysis firm Metavana. A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year.

  • Parul

    Hear, hear, Romi! You are right on.