In Ketchum and myYearbook’s recent survey of 13 to 19 year olds, they found that teenagers are some of the most active online social influencers. How do these teens spend their time? They text, update, hang out on social networking sites for about two hours each day, they make purchases and then they talk about those purchases. In fact, in terms of brand advocates and brand adversaries, the teens may be the best resource for online feedback.
Many people have stated that teens that spend that much time online must remain isolated and antisocial. But this report shows that on Saturday nights, these teens are also the ones most likely to be out and about at a party. Surprisingly, those teens that are most social online are also most social offline.