Today, Sanja Licina, Senior Director – Talent Intelligence for CareerBuilder and I gave a presentation to the the American Marketing Association – as part of the virtual conference– talking about the future of Market Research and beyond. The slides are embedded below (at the bottom of this post.)
One point got a lot of questions was using Facebook to recruit participants in a survey. Essentially turning Facebook into a giant panel – and asking Facebook users to come and participate in a survey. If you think through this a little more, Facebook offers a self-service model for displaying ads – and ads can be invitations to come to take a survey (not just playing farmville!)
Facebook also allows you to target your audience very specifically – based on traditional demographic models (age, gender, sex etc.)
So here is a step by step instructions on how to recruit users to come to a survey from facebook:
Step 1: Login to Facebook and Click on “Create an Ad”
Step 2: Change the destination to “I want to advertise a web page”
Step 3: On the URL – enter the URL to your survey
Step 4: Choose targetin
Step 5: Define a budget – and Let it rip!
We’ve used this model successfully on a few campaigns!
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