Mobile Apps and Users

Jiwire has released an audience insight report about mobile users and their advertising interactions. 1,000 smartphone users were surveyed and, encouragingly, 52% stated that they have responded to an advertisement on a mobile application. 18% said that they have even made a purchase directly from an app ad in the last month.

The level of comfort that mobile users are beginning to feel makes way for applications like Anttenna which offers real-time, dynamic listings that show a user where to find the best offers in their location (based on GPS calculations), whether it’s cheap pitchers of beer or last minute tickets to a game. Users want content relevant to their moment-to-moment interactions and mobile applications are well-poised to meet those needs.

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About Vivek Bhaskaran

Vivek Bhaskaran is the President and CEO of Survey Analytics.

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