Location based services and loyalty programs

Location based services are able to identify your whereabouts using a device (mobile phone, iPad, ebook readers, etc.) and can provide better services and market & sell things based on your geographic location. Some examples of these types of services are finding a restaurant or ATM, turn by turn navigation, rider alerts and mobile advertising.

There are other services such as Gowalla and Foursquare that allow you to check in at a physical location such as a bar, restaurant, mall so that your friends can track you. These types of check in services have started to use coupons and promotions that is only available to the people that sign up for these services. Loopt Star has just fused loyalty cards and gaming. 

A lot of consumers are sceptical about sharing their location and don’t see the point, but this post from “Business Insider” points out that  more and more of these services are partnering with brands to provide us with these deals that can save us a lot of money, so not sharing your location can prove to be costly in the long run.

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About Vivek Bhaskaran

Vivek Bhaskaran is the President and CEO of Survey Analytics.

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