The two day conference put together by CASRO wrapped up last week and the last talk of the conference was given by Research Access contributor and Managing Director of NEBU – Andrew Jeavons.
Couple of quick tidbits about the conference itself:
- Art Flannagan says that was the highest attended conference even for CASRO – Tech
- The Usual suspects from Panel sales (Toluna, SSI, uSamp were exhibiting) -
However eRewards was absent.(See UPDATE below) - From the Software side, Confirmit and SPSS were there – IBM plans to continuing support for SPSS for MR?
- No one new was there!
Now, a little bit about what Andrew talked about:
- Market Research cannot be only about Web/Telephone Surveys and Cross-Tabs.
- Social Media and Mobile is the next hot thing for Market Research
- Neuromarketing – Inferring without asking – they are the “barbarians at the gate” – this thing can open the floodgates for alternative models for gathering insight.
He explains all these concepts in detail – in his 1 hr presentation. Unfortunately, due to some alcoholic difficulties, we were only able to capture 30 mins of his presentation: Video embedded below:
UPDATE:
I got this email from Art Flannagan:
Vivek,
We do not allow unauthorized recordings of conference sessions.
Also, there are inaccuracies in your account of the conference.
“However eRewards was absent.”
- e-Rewards had an exhibit table and 5 attendees.“No one new was there!”
- Really? We had several first-time attendees as would be expected with the record attendance.Please remove the video from your site.
-Art
Our response:
- We updated the reference to eRewards not exhibiting.
- No one new was there – that’s our opinion and we are sticking to it.
- Finally – with respect to the video – I am in consultation with my lawyers regarding this. Once we have a legal position on this, we will update this post. As of now, the video remains there.
About Vivek Bhaskaran
