Reward the chain: Incentives for surveys in social media…

So here’s the thing. All those nice shiny, familiar email addresses we use to send survey notifications are decaying, they are losing value by the moment. I’ve had an email address since 1984, and very little in my life dates back from then  (well except me that is). A couple of weeks ago my primary […]

Goverment – “How to get to Yes” – Peter Levin – CTO of Veterans Administration

Peter Levin is one of the most down-to-earth CTO’s of a federal agency I’ve ever met – Strike that – he is one of the most straight talking CTO’s I’ve _ever_ met. It’s quite amazing that he is the CTO of a 310,000 (yes – 310K) person organization – the Veterans Administration. Recently, Peter gave […]

Social Media Research – How to optimize your Facebook Surveys


Kreg Atterberry commented on my last post on Social Media Research – Using Facebook for Survey Invitations and Market Research – He said: Facebook rewards ads that keep it on the site. Direct the survey takers to a fan page with a special tab for your survey. It will cost you about half as much […]

Social Media Research – Using Facebook for Survey Invitations and Market Research


Today, Sanja Licina, Senior Director – Talent Intelligence for CareerBuilder and I gave a presentation to the the American Marketing Association – as part of the virtual conference– talking about the future of Market Research and beyond. The slides are embedded below (at the bottom of this post.) One point got a lot of questions […]

New Column – Innovation in Market Research and Customer Intelligence


We are launching a new column and segment profiling companies and services that are innovating and changing Market Research – ResearchBase. We are specifically looking and targeting companies and services that have the power to rethink and reinvent market research. We’ll be listing all these services under the tag researchbase :

Research Access – IPad Contest – Winner

Chuck Robertson from Aurora, CO is the lucky winner for the iPad giveaway for the ResearchAccess launch! Congrats! We’ve asked him to post a pic on the ResearchAccess FB Wall as soon as he gets the iPad! Here are some interesting stats for the nerds and marketers: iPad cost : $599 Facebook Likes ~ 700. […]

CASRO Technology Conference – Future of Market Research

The two day conference put together by CASRO wrapped up last week and the last talk of the conference was given by Research Access contributor and Managing Director of NEBU – Andrew Jeavons. Couple of quick tidbits about the conference itself: Art Flannagan says that was the highest attended conference even for CASRO – Tech  […]

What is data science?

Hal Varian’s quote “The ability to take data — to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it — that’s going to be a hugely important skill in the next decade” is the topic from this articulate post  at O’Reilly Radar. It examines the many […]

Online qual – always read the label

Qualitative research is a part of Market Research whose aim is to gather an in-depth understanding of human behavior and the reasons that govern such behavior. Traditionally, when introducing new products or ideas, researchers have adopted various techniques such as observing participant behavior in a specially simulated environment, using focus groups and cognitive testing. Researchers […]

AT&T Shuts Down the Mobile Broadband Buffet

AT&T Inc. is abandoning unlimited-pricing plans for new wireless subscribers to email and Internet services on smartphones. The change, which takes effect next week for new AT&T customers, could mean lower rates for typical customers but higher costs for heavy data consumers, including those who stream music or videos. Current AT&T smartphone customers, however, can […]