To ask or not to Ask? That is the question.

There are two broad schools of thought – “Listening to your customers is the most important activity you can do” and the proverbial Henry Ford quote – “If I asked my customers what they want, they simply would have said a
faster horse.”

I came across a couple of very thought provoking ideas and discussions:

TED Conference – Malcolm Gladwell talks about Howard Moskovitz – how he changed the way Consumer Packaged Goods companies did segmentation and cluster analysis:

http://video.google.com/videoplay?docid=-6449479356304659254

The final analysis from my standpoint is – Asking customers what they want vs. analyzing their needs. Obviously the latter is actually what you really want to do. In our own business, we come across many clients every day that want “feature x” – We also have to think hard about _why_ they need feature X – that is the larger question.

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About Vivek Bhaskaran

Vivek Bhaskaran is the President and CEO of Survey Analytics.

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