Across the board, agencies are expecting to invest more in using online video for marketing purposes. This study by BrightRoll, a branded video advertising network, showed that not only does this still-developing medium prove itself to be “more effective” than other forms of advertising, but that its main appeal is the efficacy of targeting according to the respondents of this online survey.
Targeting is just one of those advantages of digital mediums. And with sites like Hulu allowing users to select the type of ads that they want to view, advertisers can expect that their messages will not only be viewed, but that those messages will be valuable and relevant to their audience. And that’s good news for both users and advertisers.